In September 2010, Susanna Roth was awarded the prestigious Tony Wheeler Best Paper Award at the Australian Market and Social Research Society.  The paper was on two innovative new techniques which can be used in market segmentation studies called Self Organising Maps and Naive Bayes Machine Learning to predict segment membership. 

 

A copy of the paper titled "New Approaches to Market Segmentation: Self Organising Maps and the Application of Machine Learning to Predict Segment Membership" can be obtained by emailing the author, Susanna Roth, at sroth@therothcorpgroup.com.au.